Where clients come from
| Channel | What to do |
|---|---|
| Google search and Maps | Complete profile, services and prices, photos, reviews, booking link |
| Booking link in bio, reels of transformations, highlights for services and prices | |
| Website | Service pages with prices, stylist profiles, FAQs, booking |
| Instant answers and rebooking prompts | |
| Referrals | Reward clients who bring friends |
Content that converts
- Before-and-after photos with consent
- Short videos of popular services
- Stylist introductions
- Seasonal offers and package bundles
- Answers to common questions (colour care, how long it lasts)
Retention loop
- Reminder 24 hours before the visit.
- Thank-you message and review request after the visit.
- Rebook prompt around the time clients usually return.
- Birthday or loyalty offer.
- Win-back message after 45–60 days of inactivity.
Our salon management platform automates this loop.
Metrics
- Bookings by source
- No-show rate
- Rebooking rate within 8 weeks
- Average ticket and package sales
- Review count and rating
Grow your business Free audit
We review your local search, website and automation opportunities.
Frequently asked questions
Do I need a website if I use Instagram?
Yes. A website gives search engines and AI assistants detailed, citable information that social profiles cannot.
How do I get more Google reviews?
Ask every client after a good visit with a direct link and reply to every review.
Can you build a booking system for my salon?
Yes, see our salon management platform.
Get a free quote in 24 hours
Tell us what you need. We reply with scope, timeline and a fixed price.