Set-up checklist
- Claim and verify the profile; use your real business name only (no keyword stuffing).
- Choose one accurate primary category and a few secondary ones.
- Add services or products with descriptions and prices where appropriate.
- Set hours, including holiday hours.
- Add a booking or order link.
- Add attributes (Wi-Fi, outdoor seating, accessibility) that apply.
- Upload at least 10 real photos and a logo and cover image.
- Write a clear description that explains what you do and where.
Ongoing routine
- Post an update or offer every week or two
- Ask every customer for a review and reply to all reviews
- Add new photos monthly
- Answer questions in the Q&A section
- Check for suggested edits or duplicate listings
Consistency across the web
Use the same name, address and phone number on your website, Bing Places, Apple Business Connect, Facebook and key directories. Inconsistencies confuse search engines and AI assistants.
Common mistakes
- Using a virtual office or a fake address (a policy violation)
- Choosing too many or wrong categories
- Ignoring negative reviews
- Leaving old hours online
- Buying reviews
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Frequently asked questions
Can a service-area business have a profile?
Yes, if you travel to customers and have a real way to serve them; you can hide the address and list service areas.
How many reviews do I need?
There is no fixed number; steady recent reviews with good detail matter more than a one-time burst.
Do you manage Google Business Profiles?
Yes, as part of local SEO for clients with real locations.
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