Accounts and fees
| Google Play | Apple App Store | |
|---|---|---|
| Account | Play Console developer account | Apple Developer Program |
| Fee | One-time $25 | About $99 per year |
| Build | Android App Bundle (.aab) | Archive built in Xcode, uploaded via App Store Connect |
| Review | Usually quick; policy checks | Human review; stricter on design and privacy |
Checklist
- Finalise app name, icon (512×512 for Play) and feature graphic.
- Prepare screenshots for required device sizes.
- Write a short and full description with honest keywords.
- Publish a privacy policy URL.
- Complete Google’s Data safety form and Apple’s privacy ‘nutrition label’.
- Set content rating and target age group.
- If you offer accounts, provide test login credentials for reviewers.
- Run internal, closed and open testing tracks (Play) and TestFlight (Apple); new personal Play accounts may face testing requirements, so check current rules.
- Submit, monitor review status and respond within 24 hours to questions.
Common rejection reasons
- Crashes or broken features during review
- Missing or inaccurate privacy disclosures
- Placeholder content or incomplete features
- Requesting permissions you do not need
- Payments outside the platform’s rules where required
- Misleading screenshots or descriptions
Plan your app Quote in 24 hours
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Frequently asked questions
How long does review take?
Anywhere from hours to a few days; allow a week for the first submission.
Do I need a company to publish?
Individuals can publish; organisations may need extra verification such as a D-U-N-S number on Apple.
Can you publish the app for me?
Yes. We prepare assets, forms, testing tracks and submission.
Get a free quote in 24 hours
Tell us what you need. We reply with scope, timeline and a fixed price.