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n8n vs Zapier vs Make: Which Automation Platform Fits Your Business?

Short answer

Zapier is the easiest and has the biggest app catalogue, Make offers visual scenarios at lower cost for complex flows, and n8n can be self-hosted with fair-code licensing, which suits data control and high volume. Choose by task volume, technical skill, data sensitivity and budget, and check each vendor’s current pricing.

AWI Digital Team 2026-10-06⏱ 3 min read

Side by side

ZapierMaken8n
Ease of startEasiestEasy, more visualModerate; developer-friendly
Pricing modelPer task, tieredPer operation, generally cheaper at volumeCloud plans or self-host (infrastructure cost)
Self-hostingNoNoYes (fair-code licence)
Complex logicPossible, can get costlyStrong visual routingStrong: code nodes, branching, loops
AI and LLM stepsBuilt-in AI actionsAI modules and HTTPAI nodes, agents, any API
Best forNon-technical teams, quick winsOps teams with multi-step scenariosDevelopers, agencies, data-sensitive or high-volume work

Features and prices change often; verify on each vendor’s site.

How to choose

  1. Estimate monthly runs: thousands of tasks favour Make or self-hosted n8n.
  2. Decide whether data may leave your servers; if not, self-host n8n.
  3. Check that your key apps have ready-made connectors; otherwise use HTTP/webhooks.
  4. Decide who will maintain flows; no developer means start with Zapier or Make.
  5. Pilot one workflow on two tools and compare time and cost.

Our approach

We build most client automations in n8n for flexibility and cost, and use Zapier or Make when a client’s team needs to manage flows themselves. See our n8n service.

Automate your first process Free process review

Describe one repetitive process. We reply with a plan and a fixed price.

Frequently asked questions

Is n8n really free?

The self-hosted community edition has no licence fee for many uses under its fair-code licence, but you pay for servers, maintenance and sometimes paid features. Read the licence for your use case.

Which is best for AI workflows?

All three can call AI models. n8n’s code nodes and self-hosting give the most control.

Can you migrate my Zaps?

Yes, we rebuild and test them on the platform that fits.

Get a free quote in 24 hours

Tell us what you need. We reply with scope, timeline and a fixed price.

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