Event page checklist
- Clear name, dates, venue and a map
- Schedule or lineup with names that people search for
- Ticket types and a prominent button
- FAQ: parking, accessibility, refunds, children
- Photos and video from previous years
- Event schema with dates, location and offers
Promotion channels
| Channel | Use |
|---|---|
| Search (SEO) | Event page, local listings, ‘things to do in [city]’ guides |
| Partners and artists | Ask each to link and share their own page |
| Email and WhatsApp | Early-bird alerts, reminders, last-minute offers |
| Local press and listings | Event calendars and community sites |
| Social | Behind-the-scenes content and countdowns |
Run the ticket funnel
- Open early-bird sales with a deadline.
- Send reminders at 4 weeks, 1 week and 1 day.
- Offer group and family tickets.
- Show real-time availability honestly.
- Send QR tickets by email and WhatsApp.
- Follow up with a feedback survey and next-year waitlist.
Our event platform covers registration, ticketing and check-in.
Keep the SEO value year to year
Reuse the same URL for each edition and update dates and content so authority accumulates. Archive past years on sub-pages.
Grow your business Free audit
We review your local search, website and automation opportunities.
Frequently asked questions
When should I start promoting?
As early as ticketing allows; for larger events, months ahead.
Is Event schema worth it?
It helps search engines understand your event and can enable event features; keep it accurate.
Do you work with events?
Yes, including an art festival in Nottinghamshire.
Get a free quote in 24 hours
Tell us what you need. We reply with scope, timeline and a fixed price.