Direct vs aggregator
| Aggregator | Own platform | |
|---|---|---|
| Discovery | Strong marketplace traffic | Needs SEO, Google, social |
| Fees | Often per cover or commission (check contract) | Platform and message costs only |
| Guest data | Controlled by platform | You own it, with consent |
| Brand experience | Generic | Your branding per brand |
| Best use | Filling quiet periods | Core demand and loyal guests |
What multi-brand groups need
- A separate booking page and rules per brand and venue.
- A group dashboard: covers, no-shows, sources, revenue by brand.
- Shared guest profiles with consent, so a guest at one brand is recognised at another.
- Large-party deposits and cancellation windows.
- WhatsApp confirmation and reminder flows.
Make bookings findable
- Add the booking link to Google Business Profile and Instagram.
- Use a venue page per location with real menus and hours.
- Collect reviews after visits.
- Check ‘best [cuisine] in [city]’ in AI assistants quarterly.
Our multi-brand table booking platform and hospitality guide cover the details.
Example: three brands, one dashboard
| Brand | Venue type | Booking rule example |
|---|---|---|
| Italian dining | Evening-focused restaurant | Deposit for parties of 6+, 2-hour turn time |
| Cocktail bar | Late-night venue | Free booking until 9 pm, walk-ins after |
| South Indian restaurant | Lunch and dinner services | Separate lunch/dinner capacity, pre-order option for groups |
Each brand has its own page and rules; head office sees covers, no-shows and booking sources across all venues.
Metrics to review weekly
- Covers by brand and service period
- No-show and late-cancel rate
- Share of direct vs aggregator bookings
- Average party size
- Review rating trend
Frequently asked questions
Should we leave aggregators completely?
Not necessarily. Use them selectively for quiet periods while pushing regulars to direct booking.
Can one platform handle different brands with different rules?
Yes, rules, branding and widgets are set per brand and venue.
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