Brief outline
- Company and product in two sentences.
- Users: who they are and the problem they have.
- Goal: the outcome and how you will measure it.
- Core journeys: the 3–5 things users must be able to do.
- Features: Must, Should, Could, Won’t (yet).
- Platforms: web, Android, iOS, admin panel.
- Integrations: payments, maps, WhatsApp, accounting, CRM.
- Content and data: what you have and what is missing.
- Constraints: compliance, languages, regions, existing systems.
- Budget range and target launch date.
- Examples: three apps or sites you like and why.
Tips
- Describe outcomes, not solutions (‘staff must see stock in real time’).
- Include screenshots or sketches.
- State what is out of scope.
- Name one decision-maker.
- Share the brief with two or three vendors to compare questions and quotes.
What to expect back
- Clarifying questions
- A scope summary and assumptions list
- A fixed price or hours range
- A timeline with milestones
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Frequently asked questions
How detailed must the brief be?
Enough to estimate: one to two pages with journeys and integrations beats a long document with no priorities.
Should I share my budget?
Yes as a range; it helps vendors propose the right scope.
Can you help me write the brief?
Yes, in a free scoping call we turn your idea into a brief.
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Tell us what you need. We reply with scope, timeline and a fixed price.