Step 1: Build the prompt set
| Group | Example |
|---|---|
| Category | best affordable SEO service for startups |
| Problem | how do I make my website visible in ChatGPT |
| Comparison | [you] vs [competitor] |
| Price | how much does an ERP cost for a small factory |
| Local | web developer in Leicester |
| Brand | what is [your brand] |
Step 2: Run consistently
- Use the same wording each month.
- Test from the countries you target; results vary by location.
- Use clean sessions without personalisation where possible.
- Run each prompt at least twice; answers vary.
Step 3: Score
| Result | Points |
|---|---|
| Not mentioned | 0 |
| Mentioned without link | 1 |
| Cited with link | 2 |
| Recommended first | 3 |
Share of voice = your points divided by the maximum possible. Compare with competitors on the same prompts.
Step 4: Add supporting metrics
- AI referral sessions (chatgpt.com, perplexity.ai, gemini.google.com)
- Branded search growth in Search Console
- Which of your pages are cited
- Changes after each content or authority update
Our tracker
The workbook we use ships with 63 starter prompts including local prompts for 12 cities. Use our AI-visibility readiness checker to see which basics are missing first.
Check your AI visibility Free review
We run your buyer prompts across ChatGPT, Perplexity, Gemini and Claude and show you the gaps.
Frequently asked questions
Are paid AI-visibility tools necessary?
Not to start. A spreadsheet and consistent prompts work; tools save time at scale.
Why do answers change between runs?
Models are probabilistic and retrieval changes; that is why you repeat runs and track trends, not single answers.
How often should I measure?
Monthly is enough for most businesses; weekly during a major content push.
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