What Google has said
- AI features in Search draw on pages that are indexed and eligible to show with a snippet.
- You do not need special AI files or markup to appear.
- Standard SEO best practices apply: helpful content, good page experience, clear structure.
- Snippet controls (nosnippet, max-snippet, data-nosnippet) can limit what is shown; use them only if you must.
- Google-Extended controls some Gemini uses of your content but does not affect inclusion in Search.
What to do
- Make sure key pages are indexable and not blocked by robots.txt or noindex.
- Answer the question in the first lines, then add depth.
- Add information that is not already everywhere: data, experience, examples, original images.
- Use clear headings, lists and tables.
- Use accurate structured data that matches the visible page.
- Strengthen authority: author pages, citations, reviews, mentions.
- Support text with video or images where useful.
What to ignore
- Hidden text or prompt tricks
- Mass-produced AI pages without added value
- Chasing every ‘AI SEO’ gimmick; fundamentals still win
Expect fewer clicks, more brand value
AI summaries answer many questions without a click. Aim to be one of the cited sources, to earn brand searches and to make your own pages the best next step for buyers.
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We run your buyer prompts across ChatGPT, Perplexity, Gemini and Claude and show you the gaps.
Frequently asked questions
Can I opt out of AI Overviews?
You can limit snippets with snippet controls, but that also affects normal results; consider the trade-off.
Do I need FAQ schema for AI Overviews?
No. Structured data helps understanding but is not required.
Why am I not in the AI Overview?
Common reasons: not indexed, competing sources with clearer answers, thin content or weak authority.
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